Brand Activation at BankUnited Inc.
A branded experience guests don't walk past.
Brand activations at BankUnited Inc. live or die by foot traffic and dwell time. A full-motion racing simulator solves both: it draws a crowd from across the room, holds attention for 15–20 minutes per guest, and converts passive attendees into engaged participants with your brand wrapped around every screen.
Why sim racing works for brand activations at BankUnited Inc.
Reason 1
Branded rig + screens + leaderboard = a self-contained activation moment.
Reason 2
Data capture via registration and lap-time leaderboards feeds your CRM.
Reason 3
Scales from boutique pop-ups to trade-show scale with parallel rigs.
How this event plays at BankUnited Inc.
SimsForHire has deployed brand activations at Miami Lakes's biggest events — festivals, trade shows, sponsor pavilions, and private spaces inside venues like BankUnited Inc.. The formula is consistent: a branded rig guests can drive, a leaderboard with your logo and messaging, an operator who collects contact info at registration, and a post-event data export straight to your CRM. What you get at BankUnited Inc. specifically is a footprint that matches the space. For tighter rooms we deploy a single rig with a photo backdrop. For larger activations we go multi-rig with tournament brackets, branded giveaway tiers, and live-streamed leaderboards. Your activation isn't a table with brochures — it's a scene, and the brand is the hero.
What we bring to your activation
Full-Motion Platform
Sigma Integrale motion rig — tilts, rolls, pitches
Triple 39" Displays
Wraparound immersion for every driver
Direct Drive Steering
Simucube 2 force feedback wheel
Load-Cell Pedals
Heusinkveld professional brake & throttle
300+ Cars
Ferrari, Lamborghini, Porsche, McLaren, and more
Live Leaderboard
Real-time rankings on a separate display
Featured cars for this event
Planning details
Typical Audience
100–2,000
Budget Range
$6,000 – $60,000
Decision Maker
Experiential producer, brand activation manager, or agency
Whether it's a one-day pop-up or a multi-day activation at BankUnited Inc., we handle the entire activation: concept, fabrication, crew, data capture, and white-glove teardown.
Other events at BankUnited Inc.
Corporate Event at BankUnited Inc.
Standout corporate entertainment that wins the recap email....
Product Launch at BankUnited Inc.
Your product, your livery, your moment — on a real racing simulator....
Holiday Party at BankUnited Inc.
The holiday party everyone actually shows up to....
Team Building at BankUnited Inc.
Actually fun team building — no trust falls....
Private Party at BankUnited Inc.
A private party with a centerpiece that isn't the cake....
Brand Activations at other corporations near Miami Lakes
Fortune 500 · Miami-Dade
Carnival Corporation & plcFortune 500 · Miami-Dade
Norwegian Cruise Line HoldingsPublicly Traded · Miami-Dade
World Kinect Corporation (World Fuel Services)Publicly Traded · Miami-Dade
Ryder System Inc.Fortune 500 · Miami-Dade
Lennar CorporationFortune 500 · Miami-Dade
The Related GroupPrivate Growth · Miami-Dade
Watsco Inc.Publicly Traded · Miami-Dade
Frequently asked questions
Can we capture leads at a BankUnited Inc. brand activation?
How is a racing simulator different from other activation pieces?
What is the largest activation you've produced?
Do you work with our agency or direct-to-brand?
Can we schedule multiple activation dates at BankUnited Inc.?
Concept a brand activation at BankUnited Inc.
Share your brand goals and KPIs — we'll scope an activation that delivers.