Trade Shows & Expos
RACING
SIMULATOR
FOR TRADE
SHOWS
Become the most visited booth on the show floor. Full-motion racing simulators with built-in lead capture, custom branding, and turnkey setup for expos and conferences across Miami and South Florida.
Proven Results at DRT 2026
engagements in 2 days
Real contacts captured with name, email, and phone
Why It Works
WHY A RACING SIMULATOR AT YOUR BOOTH
Trade show exhibitors spend thousands on booth space, signage, and swag — yet most booths struggle to attract foot traffic beyond a handful of polite walk-bys. A full-motion racing simulator changes that equation entirely. It creates a spectacle that draws crowds from across the show floor, gives attendees a reason to stop and engage, and turns passive visitors into captured leads.
more booth visitors
Foot Traffic Magnet
Nothing on a trade show floor competes with the sight and sound of a full-motion racing simulator. Attendees hear the engine, see the rig moving, and they walk over. Our simulators consistently draw crowds that spill into the aisle — the kind of booth traffic that makes neighboring exhibitors jealous.
contact capture rate
Lead Capture Machine
Every person who sits in the simulator registers with their name, email, and phone number before they race. No business card fishbowl. No QR code scanning. Real, verified contact information from people who spent 3-5 minutes engaged with your brand — not people who grabbed a pen and kept walking.
brand recall window
Memorable Brand Touchpoint
Attendees visit dozens of booths per day. They remember almost none of them. But they remember the booth where they drove a Ferrari at 180 mph on a full-motion rig. Your brand is permanently associated with the most exciting 3 minutes of their entire show experience.
"Our simulators generated 600+ engagements in 2 days at DRT 2026, partnering with Vossen Wheels. Every single racer registered with full contact details before they touched the wheel."
— SimsForHire Team, DRT Show 2026
Booth Integration
FITS ANY BOOTH SIZE
Our simulators are engineered to integrate into standard trade show booth configurations. Whether you have a compact 10x10 inline or a massive island booth, we design the layout to maximize both the racing experience and your team's selling space. Every setup is planned in advance with a detailed floor plan.
1 simulator
Perfect for smaller exhibitors who want maximum impact from minimal space. One full-motion rig positioned at the front of the booth draws traffic while your team works the back. Leaves room for a table, banner, and product display.
1-2 simulators
The sweet spot for most trade show activations. Run one or two simulators side-by-side with a dedicated leaderboard display and comfortable queue area. Enough room for a reception counter and meeting space behind the rigs.
2-4 simulators
Create a full racing experience with multiple rigs, a large-format leaderboard, branded queue barriers, and a lounge area. This configuration turns your booth into a destination — attendees plan their visit to the show around it.
4+ simulators
For anchor exhibitors and title sponsors. We design completely custom layouts with multiple racing stations, spectator areas, VIP experiences, and full brand immersion. Previous builds have included race control stations and live commentary setups.
Power
Standard 120V/15A
No special electrical needed
Noise Level
Minimal
Quieter than most show floor demos
Footprint Per Rig
8' x 6'
Including operator station
Lead Generation
BUILT-IN LEAD CAPTURE SYSTEM
Most trade show lead capture is passive — badge scans, business card drops, QR codes that nobody remembers to open. Our system is different. The competitive element of racing drives 100% registration compliance, and the leaderboard keeps people coming back to check their times and bring colleagues to try and beat them.
How the Leaderboard System Works
Registration
Every racer enters their name, email, phone number, and any custom fields your team requires — company name, job title, product interest. No anonymous rides. Registration is mandatory before the simulator unlocks.
The Race
Racers get a 2-3 minute session on a real racing circuit — Monaco, Spa, Miami street circuit. Full-motion feedback, force-feedback steering, and accurate physics make the experience genuinely thrilling. They are fully engaged with your brand for the entire session.
Leaderboard Competition
Lap times post instantly to a large-format digital leaderboard visible from across the show floor. Racers see where they rank, and the competitive drive brings them back — often with colleagues who want to beat their time. One contact turns into three.
Data Export
After the event, you receive a complete CSV export of every registrant — name, email, phone, custom fields, lap time, and timestamp. Import directly into Salesforce, HubSpot, Marketo, or any CRM. No manual data entry. No lost business cards.
Contacts captured at DRT 2026 in 2 days
Registration rate — every racer is a lead
Lost business cards or forgotten badge scans
Export format — CRM-ready, no manual entry
Track Record
PAST TRADE SHOW EVENTS
600+ ENGAGEMENTS IN 2 DAYS
SimsForHire partnered with Vossen Wheels at DRT Show 2026, one of the largest automotive aftermarket trade shows in North America. Our full-motion racing simulators anchored the Vossen booth, creating the single most-visited activation on the show floor. Over two days, more than 600 attendees registered and raced — every one of them a captured lead with full contact information. The leaderboard competition drove repeat visits throughout both days, with racers returning with colleagues, clients, and friends to try and top the standings.
View Event RecapFull Service
WHAT'S INCLUDED
SimsForHire is a turnkey operation. You book the simulators, we handle absolutely everything else — from delivery and setup to branding, operation, and teardown. Your team focuses on selling. We focus on filling your booth.
Full-Motion Simulators
Professional-grade racing simulators with hydraulic motion platforms, force-feedback steering wheels, and triple-screen displays. The same hardware used by professional racing teams for driver training.
Delivery & Setup
Door-to-door delivery to any convention center in Miami and South Florida. Our crew handles all logistics, load-in coordination with show management, and on-site assembly and calibration.
Trained Operator
A dedicated SimsForHire operator staffs the simulator from show open to show close. They manage the queue, assist racers, troubleshoot issues, and keep the experience running at peak performance.
Custom Branding
Your logo on the cockpit, your branding on the screens, your colors on the leaderboard. We produce and install all custom graphics — just send us your brand guidelines and assets before the event.
Digital Leaderboard
A real-time leaderboard displayed on a large-format screen visible from across the show floor. Shows racer names, lap times, and rankings. Creates the competitive element that drives engagement.
Power Management
We bring our own power distribution equipment, surge protectors, and cable management. Clean, safe, and organized — no tripping hazards, no blown circuits, no surprises.
Lead Export
All racer registration data exported to CSV after the event. Name, email, phone, custom fields, lap times, and timestamps. Ready for immediate import into your CRM of choice.
Teardown & Removal
When the show ends, we handle complete breakdown, packing, and removal. Your team walks away — we coordinate the load-out with show management and leave the space clean.
Insurance & Liability
Full commercial liability insurance covering the equipment and the experience. Certificate of insurance provided to show management and venue upon request.
Common Questions
FREQUENTLY ASKED QUESTIONS
How much space does a racing simulator need at a trade show booth?
A single full-motion racing simulator requires approximately 8x6 feet of floor space. This fits comfortably in a standard 10x10 booth alongside your existing display, or you can run multiple rigs in larger 10x20 and 20x20 configurations. We conduct a site survey before every event to optimize placement for traffic flow and visibility.
What power requirements do the simulators need?
Each simulator runs on a standard 120V/15A outlet — the same power available at every convention center booth. No special electrical hookups or generators required. We bring our own power management equipment and surge protection to ensure a clean, safe setup.
How long does setup and teardown take?
Our crew arrives the evening before or morning of your event. Setup takes approximately 2-3 hours per simulator, including calibration, branding installation, and leaderboard testing. Teardown is typically 1-2 hours. We coordinate directly with show management for load-in and load-out schedules.
Can you customize the simulator branding for our company?
Absolutely. We wrap the simulator cockpit with your brand colors and logos, display your branding on the in-game screens and leaderboard, and can create custom registration forms that collect the data fields your marketing team needs. Everything is turnkey — just send us your brand assets and we handle the rest.
How does the lead capture and leaderboard system work?
Every racer registers through our digital system with their name, email, phone number, and any custom fields you require. Their lap times appear on a real-time leaderboard display, creating a competitive element that drives repeat visits and word-of-mouth on the show floor. After the event, you receive a full export of all contacts in CSV format, ready for your CRM.
Do you provide an operator to run the simulator during the event?
Yes. Every trade show package includes a trained SimsForHire operator who manages the queue, assists racers, handles technical issues, and keeps the experience running smoothly from open to close. Your team can focus entirely on selling — we handle the attraction.
Get Started
BOOK FOR YOUR
TRADE SHOW
Tell us about your upcoming trade show or expo and we will design a simulator package that fits your booth, your brand, and your lead generation goals. Most events book 4-6 weeks in advance — reach out early to secure your dates.