Team Building at American Sugar Refining Inc. (ASR Group)
Actually fun team building — no trust falls.
Team building at American Sugar Refining Inc. (ASR Group) doesn't have to involve trust falls or escape rooms. A full-motion racing simulator turns American Sugar Refining Inc. (ASR Group) into a tournament arena for a half-day or full-day offsite, and the energy it produces is the opposite of the standard HR-led exercises your team has already endured.
Why sim racing works for team building events at American Sugar Refining Inc. (ASR Group)
Reason 1
Shared experience that gets the introverts and extroverts equally engaged.
Reason 2
Tournament brackets build real team dynamics without corny icebreakers.
Reason 3
Post-event leaderboard board becomes office lore for months.
How this event plays at American Sugar Refining Inc. (ASR Group)
The format that works: arrive at American Sugar Refining Inc. (ASR Group), split the team into bracketed groups, run qualifying laps, then run elimination rounds through the day with a final showdown between the top seeds. Every guest drives. Every guest has a moment on the leaderboard. And the cross-department rivalry that forms over lap times is the actual team building — people who didn't interact before lunch are coaching each other by dinner. Our operators facilitate the whole format: explain the cars, coach new drivers, run the bracket, MC the finals. Your people leaders at American Sugar Refining Inc. (ASR Group) just show up and participate.
What we bring to your team building
Full-Motion Platform
Sigma Integrale motion rig — tilts, rolls, pitches
Triple 39" Displays
Wraparound immersion for every driver
Direct Drive Steering
Simucube 2 force feedback wheel
Load-Cell Pedals
Heusinkveld professional brake & throttle
300+ Cars
Ferrari, Lamborghini, Porsche, McLaren, and more
Live Leaderboard
Real-time rankings on a separate display
Featured cars for this event
Planning details
Typical Audience
15–120
Budget Range
$2,500 – $10,000
Decision Maker
People Ops, HR, or Chief of Staff
Team-building bookings at American Sugar Refining Inc. (ASR Group) typically run 4–6 hours and include 2 rigs, a full tournament bracket, and awards for the top three finishers. Ask about repeat-booking rates for quarterly offsites.
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Frequently asked questions
How long does a team building event at American Sugar Refining Inc. (ASR Group) run?
What if some people on the team have never driven?
Can you do a customized bracket or format at American Sugar Refining Inc. (ASR Group)?
What does a team building event cost at American Sugar Refining Inc. (ASR Group)?
Is the simulator intense for less-active team members?
Plan a team building offsite at American Sugar Refining Inc. (ASR Group)
Share your team size and date — we'll scope a half-day or full-day bracket.