Brand Activation at Starwood Capital Group
A branded experience guests don't walk past.
Brand activations at Starwood Capital Group live or die by foot traffic and dwell time. A full-motion racing simulator solves both: it draws a crowd from across the room, holds attention for 15–20 minutes per guest, and converts passive attendees into engaged participants with your brand wrapped around every screen.
Why sim racing works for brand activations at Starwood Capital Group
Reason 1
Branded rig + screens + leaderboard = a self-contained activation moment.
Reason 2
Data capture via registration and lap-time leaderboards feeds your CRM.
Reason 3
Scales from boutique pop-ups to trade-show scale with parallel rigs.
How this event plays at Starwood Capital Group
SimsForHire has deployed brand activations at Miami Beach's biggest events — festivals, trade shows, sponsor pavilions, and private spaces inside venues like Starwood Capital Group. The formula is consistent: a branded rig guests can drive, a leaderboard with your logo and messaging, an operator who collects contact info at registration, and a post-event data export straight to your CRM. What you get at Starwood Capital Group specifically is a footprint that matches the space. For tighter rooms we deploy a single rig with a photo backdrop. For larger activations we go multi-rig with tournament brackets, branded giveaway tiers, and live-streamed leaderboards. Your activation isn't a table with brochures — it's a scene, and the brand is the hero.
What we bring to your activation
Full-Motion Platform
Sigma Integrale motion rig — tilts, rolls, pitches
Triple 39" Displays
Wraparound immersion for every driver
Direct Drive Steering
Simucube 2 force feedback wheel
Load-Cell Pedals
Heusinkveld professional brake & throttle
300+ Cars
Ferrari, Lamborghini, Porsche, McLaren, and more
Live Leaderboard
Real-time rankings on a separate display
Featured cars for this event
Planning details
Typical Audience
100–2,000
Budget Range
$6,000 – $60,000
Decision Maker
Experiential producer, brand activation manager, or agency
Whether it's a one-day pop-up or a multi-day activation at Starwood Capital Group, we handle the entire activation: concept, fabrication, crew, data capture, and white-glove teardown.
Other events at Starwood Capital Group
Corporate Event at Starwood Capital Group
Standout corporate entertainment that wins the recap email....
Product Launch at Starwood Capital Group
Your product, your livery, your moment — on a real racing simulator....
Holiday Party at Starwood Capital Group
The holiday party everyone actually shows up to....
Team Building at Starwood Capital Group
Actually fun team building — no trust falls....
Private Party at Starwood Capital Group
A private party with a centerpiece that isn't the cake....
Brand Activations at other corporations near Miami Beach
Private Growth · Miami-Dade
Miami City BalletPrivate Growth · Miami-Dade
Royal Caribbean Cruises Ltd.Fortune 500 · Miami-Dade
Carnival Corporation & plcFortune 500 · Miami-Dade
Norwegian Cruise Line HoldingsPublicly Traded · Miami-Dade
World Kinect Corporation (World Fuel Services)Publicly Traded · Miami-Dade
Ryder System Inc.Fortune 500 · Miami-Dade
Lennar CorporationFortune 500 · Miami-Dade
Frequently asked questions
Can we capture leads at a Starwood Capital Group brand activation?
How is a racing simulator different from other activation pieces?
What is the largest activation you've produced?
Do you work with our agency or direct-to-brand?
Can we schedule multiple activation dates at Starwood Capital Group?
Concept a brand activation at Starwood Capital Group
Share your brand goals and KPIs — we'll scope an activation that delivers.