Product Launch at Prime 112
Your product, your livery, your moment — on a real racing simulator.
Product launches live or die on social reach, and Prime 112 in Miami Beach is the kind of venue that deserves a centerpiece guests actually photograph. A full-motion racing simulator — wrapped in your product livery, running your brand colors on the leaderboard, positioned front-and-center in the main hall at Prime 112 — becomes the activation that outlasts the reveal.
Why sim racing works for product launches at Prime 112
Reason 1
Wrap the simulator in your product branding — it becomes a photo opportunity, not a rental.
Reason 2
Invited media and influencers generate content around the experience, not the pressroom.
Reason 3
Live leaderboard drives dwell time and lets guests interact with the product long after the reveal.
How this event plays at Prime 112
SimsForHire has produced launch activations at Miami Beach's top venues and knows what makes them land. We deliver a turn-key hero piece: a branded simulator rig that looks purpose-built for your product, a professional driver host who onboards every guest, and a live leaderboard that keeps the experience running for the full event window. Media who came to cover the reveal end up spending 20 minutes at the simulator because it's the only thing in the room they can actually do. For launches inside Prime 112, we coordinate directly with the venue's production team, match the activation's footprint to your floor plan, and build screen content that reinforces your campaign messaging. The simulator becomes part of the brand story: guests drive "the car that reflects the product," the leaderboard shows your brand, and every photo leaving the room has your livery in it.
What we bring to your launch
Full-Motion Platform
Sigma Integrale motion rig — tilts, rolls, pitches
Triple 39" Displays
Wraparound immersion for every driver
Direct Drive Steering
Simucube 2 force feedback wheel
Load-Cell Pedals
Heusinkveld professional brake & throttle
300+ Cars
Ferrari, Lamborghini, Porsche, McLaren, and more
Live Leaderboard
Real-time rankings on a separate display
Featured cars for this event
Planning details
Typical Audience
80–500
Budget Range
$8,000 – $45,000
Decision Maker
Brand manager, VP Marketing, or Agency producer
When you're spending six figures on a launch at Prime 112, the entertainment cannot be an afterthought. Our team scopes the activation from concept to crew, including livery fabrication, screen content, operator staffing, and media rollout support.
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Frequently asked questions
Can we wrap the simulator in our product livery for the Prime 112 launch?
How early should we book the simulator for a launch at Prime 112?
Will media and influencers engage with a racing simulator?
Can the content on the simulator screens match our launch campaign?
Do you coordinate with the production team at Prime 112?
Scope a launch activation at Prime 112
Tell us your product, budget, and date — we'll concept a branded rig that fits.