Rolex Racing Simulator Experience
Rolex and motorsport share a legacy of precision under pressure. A Rolex-themed simulator experience — especially the iconic Daytona circuit — delivers an exclusive, high-end activation for luxury brand events, VIP hospitality suites, and private client experiences. Official timekeeper of Formula 1 since 2013 and title sponsor of the Rolex 24 at Daytona endurance race.
Why Rolex + Racing Simulators?
Brand Synergy
Rolex is already associated with speed, competition, and excellence through its F1 involvement. A racing simulator experience extends that association into a hands-on activation that guests physically experience and share on social media.
Audience Engagement
Motorsport fans are a premium demographic with high brand loyalty and spending power. A Rolex-branded simulator event captures attention, drives dwell time, and creates lasting brand impressions that passive advertising cannot match.
Content Generation
Every guest who races generates shareable content — photos in the cockpit, leaderboard screenshots, and victory celebrations. A Rolex logo on every frame means organic brand exposure that extends far beyond the event itself.
Turnkey Execution
SimsForHire handles everything: delivery, setup, branding, professional operation, live leaderboard, and teardown. Your Rolex team focuses on guests while we run the simulator experience. 48-hour turnaround anywhere in Miami.
Event Ideas for Rolex
Rolex Precision Lap Experience
Every millisecond matters — just like in watchmaking. Guests race against the clock on iconic circuits while Rolex timepieces are displayed alongside the simulator. Each driver receives their lap time certificate with Rolex branding.
Rolex Racing Challenge
Guests compete for the fastest lap on a branded full-motion simulator. Live leaderboard displays Rolex branding throughout the event. Top three finishers receive prizes on a podium stage.
Rolex VIP Hospitality Experience
An exclusive racing lounge for VIP guests and clients. Professional operators guide each driver through the experience while Rolex branding creates an immersive premium environment.
Rolex Team Building Grand Prix
Corporate teams compete in a multi-round tournament format. Qualifying, semifinals, and a grand final with Rolex-branded timing screens, driver profiles, and championship trophy presentation.
Related Experiences
Featured Cars
Drive cars from these manufacturers at your Rolex branded event.
Rent or Buy a Racing Simulator
SimsForHire sells and rents professional full-motion racing simulators. Rent for a one-day Rolex brand activation, or purchase a simulator for permanent installation at your experience center, showroom, or hospitality venue.
Rental — Non-Motion
$1,750
per day
- ✓ Triple 39" displays
- ✓ 500+ cars, 150+ tracks
- ✓ Professional operator
- ✓ Custom Rolex branding
Rental — Full-Motion
$2,750
per day
- ✓ Everything in non-motion
- ✓ Sigma Integrale motion platform
- ✓ Simucube 2 direct drive
- ✓ Heusinkveld pedals
Purchase
Custom
quote
- ✓ Full-motion or non-motion
- ✓ Permanent Rolex branding
- ✓ Installation & training
- ✓ Ongoing support & maintenance
Frequently Asked Questions
Can Rolex brand a racing simulator event?
How does a Rolex simulator activation work?
What does a Rolex racing simulator experience cost?
Can I rent AND buy simulators for Rolex events?
Where in Miami can a Rolex simulator event be held?
Book a Rolex simulator experience
Rent or buy professional full-motion racing simulators with Rolex branding. Delivered to your Miami venue in 48 hours.