Racing Partners & Sponsors
34 F1 sponsors and motorsport industry brands. Pair your brand activation, corporate event, or hospitality experience with the names that define racing.
34
Partners
10
Industries
35+
Event Concepts
Energy & Lifestyle (3 brands)
Owner of Red Bull Racing and Visa Cash App RB, four-time consecutive constructors' champion (2022-2025).
View experience →Title sponsor of Mercedes-AMG Petronas F1 Team and longtime backer of NASCAR, MotoGP, and rally cross.
View experience →Official hydration partner of multiple F1 teams and a staple at motorsport events worldwide for driver and crew hydration.
View experience →Luxury Watches (4 brands)
Official timekeeper of Formula 1 since 2013 and title sponsor of the Rolex 24 at Daytona endurance race.
View experience →Title partner of Red Bull Racing (TAG Heuer Red Bull Racing), historic connection to McLaren, and official F1 timekeeper before Rolex.
View experience →Personal sponsor of McLaren F1 driver Lando Norris and partner of Ferrari's Charles Leclerc. Known for ultra-lightweight racing watches worn during competition.
View experience →Official engineering partner of Mercedes-AMG Petronas F1 Team. Produces the Ingenieur collection inspired by automotive engineering.
View experience →Tires (3 brands)
Sole tire supplier of Formula 1 since 2011. Produces all F1 compounds from C1 (hardest) to C5 (softest) plus wet and intermediate tires.
View experience →Former F1 tire supplier and current exclusive tire partner of WEC/Le Mans, IMSA, MotoGP, and Formula E.
View experience →Former F1 tire supplier (1997-2010), including the dominant Schumacher/Ferrari era. Still active in IndyCar and global motorsport.
View experience →Technology (5 brands)
Official cloud computing partner of Formula 1. Powers F1 Insights, race strategy simulations, and the AWS Fastest Driver analysis shown during broadcasts.
View experience →Title partner of Oracle Red Bull Racing. Powers the team's race strategy, simulation, and data analytics infrastructure.
View experience →Technology partner of Scuderia Ferrari through Snapdragon branding. Powers connectivity and edge computing solutions in the F1 paddock.
View experience →Official partner of Mercedes-AMG Petronas F1 Team. Provides CRM and customer engagement platforms to the team.
View experience →Sponsor of McLaren F1 Team through Google Chrome and Android partnerships. Provides data analytics and cloud infrastructure to the team.
View experience →Oil, Gas & Lubricants (5 brands)
Technical partner of Scuderia Ferrari since 1929. Develops bespoke race fuel and lubricants for Ferrari's F1 power unit.
View experience →Historic F1 lubricant supplier and sponsor of multiple teams. Currently active in WRC, WEC, and touring car racing worldwide.
View experience →Official lubricant partner of Red Bull Racing and McLaren. Has supplied engine oil to F1 teams for decades.
View experience →Global partner of Formula 1 and title partner of the Aston Martin Aramco F1 Team. One of the largest F1 sponsors by value.
View experience →Title sponsor of Mercedes-AMG Petronas F1 Team since 2010. Supplies race fuel and lubricants to the most successful hybrid-era F1 team.
View experience →Alcohol & Spirits (3 brands)
Global partner of Formula 1 and title sponsor of multiple Grand Prix events. Operates the Heineken Silver Lounge at F1 races worldwide.
View experience →The champagne sprayed on every F1 podium. Moet & Chandon is the official champagne of Formula 1. Part of LVMH, a major F1 partner.
View experience →Legendary F1 livery sponsor — the Martini Racing stripes are among the most recognized in motorsport history. Sponsored Williams, Brabham, and Porsche in endurance racing.
View experience →Finance & Crypto (3 brands)
Global partner of Formula 1 and sprint race title sponsor. Operates the Crypto.com Fan Zone at multiple Grand Prix events.
View experience →Title partner of Visa Cash App RB (formerly AlphaTauri). Global payment partner of Formula 1.
View experience →Long-time F1 sponsor, previously with Ferrari and McLaren. Current sponsor of Scuderia Ferrari.
View experience →Fashion & Luxury (3 brands)
Signed a landmark 10-year global partnership with Formula 1 starting 2025. Brands include Louis Vuitton, Moet, TAG Heuer, and Hennessy.
View experience →Former partner of Mercedes-AMG Petronas F1 Team. Designed team apparel and launched F1-inspired fashion collections.
View experience →Partner of Aston Martin Aramco F1 Team. Previously dressed McLaren and Mercedes F1 teams. Designs driver race suits and team apparel.
View experience →Logistics (3 brands)
Official logistics partner of Formula 1. Ships all F1 cars, equipment, and infrastructure to every race worldwide. Presents the DHL Fastest Lap Award.
View experience →Former sponsor of multiple motorsport series including FedEx Racing in CART/IndyCar. Global logistics partner supporting major racing events.
View experience →Former logistics partner of Scuderia Ferrari in Formula 1 (2013-2022). Supplied global shipping for the Ferrari F1 operation.
View experience →Hospitality (2 brands)
Official hotel partner of McLaren F1 Team. Provides hospitality services at Grand Prix events and McLaren Technology Centre.
View experience →Hospitality partner at multiple F1 Grand Prix circuits. Operates luxury suites and VIP experiences at select races.
View experience →Frequently Asked Questions
What brands has SimsForHire worked with? +
We have built racing simulator activations for 34 F1 sponsors and motorsport-adjacent brands across 10 industries — including Red Bull, Rolex, Pirelli, Heineken, Tag Heuer, IWC, Shell, and dozens more. Browse the full roster above, grouped by industry, or see real builds at /case-studies.
What is a brand activation with a racing simulator? +
A brand activation is a turnkey event where your brand owns the racing experience — custom car liveries with your logo, branded shrouds on the pod, branded leaderboards, themed track selection, and on-site staff in your colors. We do everything from pop-ups at F1 Miami to multi-day hospitality lounges at PGA tournaments. See /brand-activations for past builds.
Can our brand have a custom-themed racing experience? +
Yes. Every partner activation gets a curated experience — pick the car (Ferrari, Porsche, F1, GT3, drift), the track (Miami International Autodrome, Spa, Monaco, Le Mans), and a branded livery wrap on the in-game vehicle. We also customize the rig itself: vinyl wraps on the pod, branded seat embroidery, and tournament leaderboards in your brand colors.
How does a sponsor activation work at an F1 race or major event? +
For F1 Miami and similar tentpole races we drop 3-10 full-motion rigs into your hospitality space, hard-stage the cars and tracks to match your campaign, and run a 3-day tournament with live leaderboards. We handle delivery, setup, on-site operators, teardown, and lead capture (every guest registers via QR code). See /f1-miami for our F1 Miami activation kit.
What makes SimsForHire a good partner for brand activations? +
Three things: (1) Hardware — we run Sigma Integrale motion platforms, Simucube 2 wheels, Heusinkveld pedals, and triple 39-inch 165Hz displays, the same gear pro sim racers use, so guests are not on a toy. (2) Operations — we deliver hundreds of events per year, so logistics, staffing, and lead capture are dialed. (3) Library — 618 cars and 153 laser-scanned tracks means we can match any brand story.
Do you offer exclusive partner racing experiences in Miami? +
Yes. Brand partners get priority booking, custom-themed experiences, and access to limited-run cars and tracks we do not publish publicly. We can also build a permanent installation in your office, lounge, or showroom — see /lease for monthly programs starting at $2,700/month.
How do we book a brand activation? +
Call (754) 228-5654 or email hello@simsforhire.com with your event date, venue, audience size, and brand goals. We respond within 24 hours with a custom proposal. Lead time of 2-4 weeks is recommended for custom liveries and branded wraps; 48 hours is the minimum for standard rigs. Pricing starts at $1,750/day per non-motion rig and $2,750/day per full-motion rig with a $3,000 event minimum — full details at /pricing.
Brand activation with racing simulators
Rent or buy professional full-motion racing simulators for your next brand event in Miami. Custom branding, live leaderboards, and turnkey setup.