Brand Activation at The Atlantic Hotel & Spa
A branded experience guests don't walk past.
Brand activations at The Atlantic Hotel & Spa live or die by foot traffic and dwell time. A full-motion racing simulator solves both: it draws a crowd from across the room, holds attention for 15–20 minutes per guest, and converts passive attendees into engaged participants with your brand wrapped around every screen.
Why sim racing works for brand activations at The Atlantic Hotel & Spa
Reason 1
Branded rig + screens + leaderboard = a self-contained activation moment.
Reason 2
Data capture via registration and lap-time leaderboards feeds your CRM.
Reason 3
Scales from boutique pop-ups to trade-show scale with parallel rigs.
How this event plays at The Atlantic Hotel & Spa
SimsForHire has deployed brand activations at Fort Lauderdale's biggest events — festivals, trade shows, sponsor pavilions, and private spaces inside venues like The Atlantic Hotel & Spa. The formula is consistent: a branded rig guests can drive, a leaderboard with your logo and messaging, an operator who collects contact info at registration, and a post-event data export straight to your CRM. What you get at The Atlantic Hotel & Spa specifically is a footprint that matches the space. For tighter rooms we deploy a single rig with a photo backdrop. For larger activations we go multi-rig with tournament brackets, branded giveaway tiers, and live-streamed leaderboards. Your activation isn't a table with brochures — it's a scene, and the brand is the hero.
What we bring to your activation
Full-Motion Platform
Sigma Integrale motion rig — tilts, rolls, pitches
Triple 39" Displays
Wraparound immersion for every driver
Direct Drive Steering
Simucube 2 force feedback wheel
Load-Cell Pedals
Heusinkveld professional brake & throttle
300+ Cars
Ferrari, Lamborghini, Porsche, McLaren, and more
Live Leaderboard
Real-time rankings on a separate display
Featured cars for this event
Planning details
Typical Audience
100–2,000
Budget Range
$6,000 – $60,000
Decision Maker
Experiential producer, brand activation manager, or agency
Whether it's a one-day pop-up or a multi-day activation at The Atlantic Hotel & Spa, we handle the entire activation: concept, fabrication, crew, data capture, and white-glove teardown.
Other events at The Atlantic Hotel & Spa
Corporate Event at The Atlantic Hotel & Spa
Standout corporate entertainment that wins the recap email....
Product Launch at The Atlantic Hotel & Spa
Your product, your livery, your moment — on a real racing simulator....
Holiday Party at The Atlantic Hotel & Spa
The holiday party everyone actually shows up to....
Team Building at The Atlantic Hotel & Spa
Actually fun team building — no trust falls....
Wedding at The Atlantic Hotel & Spa
The wedding activation every cousin remembers....
Brand Activations at other hotels near Fort Lauderdale
Luxury Hotel · Fort Lauderdale Beach
The Ritz-Carlton Fort LauderdaleLuxury Hotel · Fort Lauderdale Beach
Conrad Fort Lauderdale BeachLuxury Hotel · Fort Lauderdale Beach
Pelican Grand Beach ResortBeach Hotel · Fort Lauderdale Beach
B Ocean ResortBeach Hotel · Fort Lauderdale Beach
Hilton Fort Lauderdale Beach ResortBeach Hotel · Fort Lauderdale Beach
Fort Lauderdale Marriott Harbor Beach Resort & SpaResort · Harbor Beach
The Dalmar, Fort LauderdaleBoutique Hotel · Las Olas
Frequently asked questions
Can we capture leads at a The Atlantic Hotel & Spa brand activation?
How is a racing simulator different from other activation pieces?
What is the largest activation you've produced?
Do you work with our agency or direct-to-brand?
Can we schedule multiple activation dates at The Atlantic Hotel & Spa?
Concept a brand activation at The Atlantic Hotel & Spa
Share your brand goals and KPIs — we'll scope an activation that delivers.