A racing simulator works as a brand activation when the brand is part of the drive, not just a logo beside it: a branded challenge with a prize, your product or colors in the experience, a reason to film and share, and a lawful way to follow up. Below are ideas that work, examples from our own events, and the rules to plan around.
Ideas
1. Put the brand in the car
Brand the rig itself and, where the software allows, the car's livery. Automakers already treat racing games as a place to show cars: Chevrolet, for example, announced the Corvette CX.R Vision Gran Turismo Concept as a track car for Gran Turismo alongside a real-world concept. A smaller brand can borrow the idea with its own colors and logo. SimsForHire's custom branding starts at $500, plus tax and insurance.
2. Make it a challenge with a prize
"Beat our time" or a daily fastest-lap prize gives people a reason to stop and a reason to come back. Put the leaderboard where passers-by can see it.
3. Pair with a collaborator
A co-branded activation can reach both partners' audiences. At Art Basel 2025 we ran simulators with Vossen × OFFSPEC, and in Miami we supported Red Bull × OffSpec with Sophia the Robot.
4. Tie it to the calendar
Miami's calendar has dates that draw large crowds. Art Basel Miami Beach runs December 4–6, 2026. Book early around dates like that.
5. Plan the content
Decide in advance what clip or photo you want guests to post, and set up the spot for it. If you invite creators, the FTC's Disclosures 101 for Social Media Influencers applies: anyone who received free or discounted products or perks should disclose it, in the post or video itself, with clear words such as "ad" or "sponsored."
6. Capture contacts the right way
Collect sign-ups when people join the line. If you email them afterward, follow the FTC's CAN-SPAM guide: accurate subject lines, a physical address, and a working opt-out.
Scale: what our activations have looked like
- Hard Rock Miami at Miami International Autodrome: 8 rigs (6 full-motion, 2 non-motion), one day, 1,000+ guests.
- Wynwood Marketplace private activation: 850 guests.
- Others: Vossen at the DRT Show, RMC Miami, OTH (On The House), private dealership events, and the largest F1 fan fest in Miami.
Read more on our case studies page.
Cost
Full-motion rigs are $2,750 per rig per day, with a $2,000 event minimum, all plus tax and insurance. Volume discounts run from 5% off two to three rigs to 25% off ten or more. Staffing is included for up to four rigs; from the fifth, it is $1,500 per day for every three additional rigs. Delivery is free within 50 miles of Miami. See pricing, our brand activations page and brand activation ideas for Miami.
Call (754) 228-5654, email hello@simsforhire.com, or check your date. We reply within 24 hours, and we can book with as little as 24 hours of notice.