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How to Set Up a Racing Simulator for Your Corporate Event

Step-by-step guide to integrating a racing simulator into your corporate event — logistics, branding options, team competition formats, and ROI.

Published April 9, 2026 ·Updated October 3, 2026 · SimsForHire Team · 4 min read
corporate eventteam buildingsetupbusiness

To set up a racing simulator for a corporate event, agree on the goal with whoever owns the event, size the number of rigs to your headcount and schedule, pick a team format, then work through venue logistics: load-in, floor space, power on separate circuits, and the venue's insurance paperwork. SimsForHire delivers, sets up, staffs and tears down, so your team's job is the plan, not the equipment.

Step 1: Agree on the goal

An internal team-building day, a client appreciation night and a sales kickoff need different setups. Team building points to relay teams and mixed departments. Client events point to short turns and a leaderboard prize. Decide what you will measure afterward (see "Measuring the return" below) before you book.

Step 2: Venue logistics checklist

Step 3: Choose a team format

  1. Team relay. Teams of three or four drive one after another; combined lap times decide the winner. Mixing departments on each team gives people a reason to talk to colleagues they do not usually work with.
  2. Driver and spotter. One person drives while a teammate calls the corners. It adds communication to the challenge.
  3. Time-trial leaderboard. Everyone drives the same car and track; fastest lap wins. Good for drop-in sessions during a reception.
  4. Bracket final. Take the top qualifiers into head-to-head races at the end of the night.

Step 4: Plan around the bar

SHRM's guidance on office parties recommends limiting alcohol, arranging rides home, and planning activities so the night is not only about drinks. A simulator competition fits that advice. Decide with HR in advance whether guests who have been drinking may take a turn, and tell the group before the competition starts.

Step 5: Branding

Custom branding starts at $500, plus tax and insurance. Tell us your logo, colors and the event name, and ask what can be branded for your date. More examples are on our brand activations page.

Measuring the return

Pick one or two numbers and record them on the day:

On cost, IRS Publication 463 says entertainment expenses are generally nondeductible, with exceptions that include recreational expenses for employees such as a holiday party. Ask your accountant how your event is treated.

Cost

Full-motion rigs are $2,750 per rig per day, with a $2,000 event minimum, all plus tax and insurance. Volume discounts run from 5% off two to three rigs up to 25% off ten or more. Staffing is included for up to four rigs; from the fifth rig it is $1,500 per day for every three additional rigs. Delivery is free within 50 miles of Miami. See pricing and our corporate events page.

Call (754) 228-5654, email hello@simsforhire.com, or check your date. We reply within 24 hours, and we can book with as little as 24 hours of notice.

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Sources

  1. 2010 ADA Standards for Accessible Design — U.S. Department of Justice (ADA.gov)
  2. Branch Circuits and the NEC — EC&M
  3. How to Survive Your Office Holiday Party — SHRM
  4. CAN-SPAM Act: A Compliance Guide for Business — U.S. Federal Trade Commission
  5. Publication 463 (2025), Travel, Gift, and Car Expenses — Internal Revenue Service

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