A racing simulator works at a product launch when it connects to the product: the car or part you are launching in the experience, a challenge built around the product's main claim, or a branded rig that frames the reveal. Plan the content you want guests to post, disclose any paid creators, and collect contacts in a way you can follow up on legally.
Connect the drive to the product
- Automotive and aftermarket. Put the car, wheels or livery in the experience. Carmakers already debut designs inside racing games: Chevrolet, for example, announced the Corvette CX.R Vision Gran Turismo Concept for Gran Turismo alongside a real-world concept car.
- Performance claims. If the product is about speed, precision or reaction time, build a challenge around that word.
- Non-auto products. Use the rig as the stage: branded seat and screens, a leaderboard with the product name, and the prize being the product.
SimsForHire has supplied simulators for Vossen at the DRT Show and, with OFFSPEC, at Art Basel 2025.
Why hands-on helps
Research from the Center for Exhibition Industry Research, reported by Trade Show Executive, found that interactive engagement outperforms static engagement and that attendees want to experience products, not just see them. A launch that lets guests do something with the product carries the same logic.
Plan the content
- Decide the one shot you want posted: the reveal, the fastest lap, the driver's reaction.
- Set up the angle and lighting for it before doors open.
- Give guests the hashtag and handle on the screen.
- If you invite influencers or creators, follow the FTC's Disclosures 101: anyone who got free or discounted products or perks should disclose it in the post or video itself, with clear terms such as "ad" or "sponsored."
Capture leads properly
Collect sign-ups at the line. If you email those contacts after the launch, the FTC's CAN-SPAM guide requires accurate headers and subject lines, a physical postal address, and a clear opt-out that you honor.
Run of show
- Open the rigs before the reveal so early arrivals have something to do.
- Pause driving during speeches and the reveal.
- Run a final with a product prize after the reveal to keep the room.
Cost
Full-motion rigs are $2,750 per rig per day, with a $2,000 event minimum, all plus tax and insurance. Custom branding starts at $500, plus tax and insurance. Volume discounts start at 5% off two to three rigs, and delivery is free within 50 miles of Miami. See pricing, brand activations and case studies.
Call (754) 228-5654, email hello@simsforhire.com, or check your date. We reply within 24 hours, and we can book with as little as 24 hours of notice.