To use a racing simulator at a trade show booth, confirm the show's exhibitor rules and order electrical service early, place the rig where people in the aisle can see the screen, keep each turn short, and capture contact details while people wait, not after they drive. Then follow up within the rules for marketing email. SimsForHire delivers, sets up and staffs the rig, so your booth team can focus on conversations.
Why an interactive booth
Research from the Center for Exhibition Industry Research (CEIR), reported by Trade Show Executive, found that interactive engagement outperforms static engagement on the show floor, and that attendees come to learn, connect and experience products. A simulator gives people a reason to stop, and the line itself becomes the place to talk.
Before the show
- Read the exhibitor manual. Check height limits, open-side rules, and whether equipment must stay inside the booth footprint.
- Order power early. Check how the venue handles power. The Palm Beach County Convention Center, for example, takes exhibitor orders for utilities and electrical services through an online portal and asks exhibitors to order in advance. Ask us what to order for the rigs you book.
- Insurance. Check whether the show requires a certificate of insurance from vendors. SimsForHire is fully insured in the United States and provides certificates on request.
- Branding. Custom branding starts at $500, plus tax and insurance.
Booth layout
- Face the screen toward the aisle so passers-by see the driving.
- Keep the line inside your booth, not in the aisle.
- Put a second screen or the leaderboard where people waiting can see it.
- Leave a clear spot for the conversation: the reason you are there.
Lead capture that works
- Scan while they wait. Collect a badge scan or form entry when someone joins the line.
- Qualify in the queue. Your staff have a few minutes with each person before their turn.
- Use the leaderboard as a follow-up hook. Daily prizes give people a reason to come back.
- Follow up lawfully. The FTC's CAN-SPAM compliance guide applies to commercial email, including business-to-business messages: accurate headers and subject lines, a physical postal address, and a clear way to opt out.
Keep turns short
A trade show visitor has a schedule. Short, timed turns keep the line moving and get more people through. Pick one car and one track so times are comparable on the leaderboard.
Example
SimsForHire supplied simulators for Vossen at the DRT Show. See more on our case studies page.
Cost
Full-motion rigs are $2,750 per rig per day, with a $2,000 event minimum, all plus tax and insurance. Multi-rig bookings get volume discounts starting at 5% off two to three rigs. For multi-day shows, ask us for a quote. Delivery is free within 50 miles of Miami. More ideas are on our trade shows page and in trade show booth entertainment ideas.
Call (754) 228-5654, email hello@simsforhire.com, or check your date. We reply within 24 hours, and we can book with as little as 24 hours of notice.