During Miami Art Week, brands use racing simulators as interactive installations: a wrapped rig is a piece guests can sit in, drive and film, not just look at. Art Basel Miami Beach 2026 runs December 4–6 at the Miami Beach Convention Center, and Miami Art Week events fill the city from November 30. SimsForHire ran an Art Basel 2025 activation with Vossen × OFFSPEC.
Art Week 2026 at a glance
- Art Basel Miami Beach: VIP Preview Days December 2–3 and public days December 4–6, 2026, with 272 exhibitors from more than 40 countries and territories.
- Miami Art Week: November 30 to December 6, with satellite fairs, museum and gallery shows, and parties across Miami and Miami Beach.
- Wynwood: home of the Wynwood Walls, an open-air street-art museum since 2009.
Why simulators work as art activations
A painting asks guests to look. A simulator asks them to take part, and the result is content: a guest in a wrapped seat, on a screen with your branding, posting their lap time. The rig becomes a canvas: an artist-designed livery on the car in the game, a custom wrap on the rig itself, and lighting that matches the space.
Our own examples: the Art Basel 2025 activation with Vossen × OFFSPEC, Red Bull × OffSpec Miami (with Sophia the Robot), and a private activation at Wynwood Marketplace for 850 guests.
Designing the activation
- Start with the art. Brief the artist on the rig surfaces and the in-game livery. Custom branding starts at $500, plus tax and insurance.
- Choose the format. A hot-lap leaderboard keeps a line moving; a timed invitational suits a VIP night.
- Plan the photo moment. Position the rig so the wrap, the screen and the driver fit in one phone frame.
- Collect leads properly. If you want names for the leaderboard, ask for consent at sign-up.
Logistics during Art Week
Our showroom is about half a mile by road from the Wynwood Walls, and the Miami Beach Convention Center is about 6 miles, both inside our free 50-mile delivery zone. During Art Week, traffic and load-in windows are the constraints: confirm your venue's move-in times, send us its certificate-of-insurance requirements (we are fully insured in the United States), and give outdoor courtyards a rain and shade plan.
Full-motion rigs are $2,750 per rig, per day, with a $2,000 event minimum, all plus tax and insurance. See brand activations, our Wynwood page and activation ideas.
Call (754) 228-5654, email hello@simsforhire.com or send an inquiry. We reply within 24 hours and can book with as little as 24 hours of notice. See the full rate card on our pricing page.